Social networking websites have created a new scenario for film distributors. Now, features are distributed according to audience's preferences.
Sites like Eventful, enables users to search for, track, and share information about events. The web service has run an online poll, in conjunction with Paramount Pictures, to let the audience choose the city where the recently released indie mockumentary horror film, Paranormal Activity, will be screened.
Paranormal Activity has been praised to become the new Blair Witch Project. The film is quickly becoming one of the best reviewed films of the year and has already proven to be a financial success with limited release (estimated budget US$15,000 / gross revenue US$10,430,961).
Where is the audience standing?
Becoming part of movie history. Click the button even if you don't want to see it.
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